This Marketing Management module provides graduate students with comprehensive knowledge and practical skills in strategic marketing management. The course examines marketing concepts, consumer behavior, market segmentation, targeting and positioning, product management, branding, pricing, distribution, integrated marketing communication, digital marketing, marketing research, global marketing, customer relationship management, and contemporary marketing strategies. Students will critically analyze marketing decisions using real-life case studies, journal articles, and practical projects while developing strategic marketing plans applicable to both local and international organizations.
- Teacher: Tonny Lukose
- Teacher: Millicent Otina
This course develops the quantitative skills essential for effective management decision-making in MBA students. It offers a comprehensive overview of mathematical and statistical methods for modeling business problems, prioritizing practical application. Students will learn to translate real-world business scenarios into quantifiable models and derive solutions using appropriate analytical tools.
- Teacher: Julius Koech
- Teacher: Georgiou Kyriakos